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Wirtschaftswerbung und die Meinungsfreiheit des Grundgesetzes (Instant Digital Access Code Only)
- Edition : 1st, 2018
- Author(s) : Timo Arnold
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Wirtschaftswerbung und die Meinungsfreiheit des Grundgesetzes (Instant Digital Access Code Only)
- ISBN: 9783658247898
- SKU: 260720V
- Format: VitalSource eBook/PDF
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Moderne Wirtschaftswerbung ist sowohl auf nationaler als auch auf europäischer Ebene stark reglementiert. Es besteht aber weiterhin Unklarheit, wann genau einer wirtschaftswerblichen Äußerung Meinungsqualität beigemessen werden kann. Timo Arnold untersucht und hinterfragt das aktuelle Schutzniveau unter Zugrundelegung der jüngeren Rechtsprechung des BVerfG. Der interdisziplinäre Ansatz berücksichtigt dabei wirtschaftswissenschaftliche und sozialpsychologische Erkenntnisse. Das Buch versteht sich als Plädoyer für einen vollumfänglichen Schutz kommerzieller Werbeinhalte durch Art. 5 Abs. 1 S. 1, 1. Alt. GG.