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Handbuch PR-Recht (Instant Digital Access Code Only)
- Edition : 2nd, 2018
- Author(s) : Alexander Unverzagt; Claudia Gips
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Handbuch PR-Recht (Instant Digital Access Code Only)
- ISBN: 9783658178994
- SKU: 264161V
- Format: VitalSource eBook/PDF
- Instant Access!
Dieses Handbuch vermittelt einen systematischen Überblick über Möglichkeiten und rechtliche Fallstricke im Bereich der PR-Arbeit online wie offline. In 17 Kapiteln mit mehr als 2.000 Fundstellen werden die für die PR-Kommunikation täglich relevanten Themen behandelt - neben Vertrags-, Haftungs- und Vergütungsfragen u.a. auch der Pitch und das rechtliche Vorgehen in Krisenfällen. Ein umfangreiches Sachwortverzeichnis erleichtert das Auffinden der praxisrelevanten Keywords.