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E-Commerce und Datenschutzrecht im Konflikt (Instant Digital Access Code Only)
- Edition : 1st, 2016
- Author(s) : Patricia Lotz
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E-Commerce und Datenschutzrecht im Konflikt (Instant Digital Access Code Only)
- ISBN: 9783658141608
- SKU: 260485V
- Format: VitalSource eBook/PDF
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Patricia Lotz behandelt Rechtsfragen zum Einsatz moderner Marketingformen und gibt einen ersten Überblick über die Fallstricke, die sich dem E-Commerce in Zukunft vor allem im Bereich des Datenschutzes stellen werden. Die Autorin zeigt gleichzeitig mögliche Lösungswege auf. Aus rechtlicher Sicht bespricht sie Webtracking, Geolokalisierung und Social Plugins. Zudem gibt sie eine Übersicht über die Integration von E-Payment-Lösungen.