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Die Bewertung humorvoll vergleichender und herabsetzender Werbung (Instant Digital Access Code Only)
- Edition : 1st, 2016
- Author(s) : Christian Hübenthal
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Die Bewertung humorvoll vergleichender und herabsetzender Werbung (Instant Digital Access Code Only)
- ISBN: 9783658155926
- SKU: 260377V
- Format: VitalSource eBook/PDF
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Christian Hübenthal entwickelt auf der Grundlage von rechts-, wirtschafts- und werbewissenschaftlichen Erkenntnissen ein Testschema, welches eine einheitliche Herangehensweise an die Bewertung humorvoller Werbung ermöglicht und so die Rechtssicherheit für Werbende deutlich erhöhen kann. Das Ergebnis eines möglichen normativen Tests von Humor überprüft der Autor an den bereits untersuchten Fällen der Rechtsprechung, die in der Vergangenheit hierzu sehr unterschiedlich und unberechenbar geurteilt hat.