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Das Markenzeichen als Anknuepfungspunkt des Markenimages (Instant Digital Access Code Only)
- Edition : 1st, 2013
- Author(s) : Mirko Heinemann
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Das Markenzeichen als Anknuepfungspunkt des Markenimages (Instant Digital Access Code Only)
- ISBN: 9783631643426
- SKU: 257863V
- Format: VitalSource eBook/PDF
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In der Rechtswissenschaft wird in Bezug auf den Schutz von Markenzeichen seit jeher die Frage der Übereinstimmung von ökonomischer Sichtweise und rechtlichem Schutz diskutiert. Diese Diskussion ist nach wie vor aktuell und gleichermaßen von der nationalen und der europäischen Rechtsprechung geprägt. Ziel der vorliegenden Arbeit ist es, zur weiteren Erhellung dieses Themenbereiches beizutragen. Im Mittelpunkt der Betrachtung liegt dabei die Frage, inwieweit sich ein erfolgreicher Markenaufbau auf den Schutzbereich eines Markenrechts auswirkt.