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Compliance in der Unternehmenskommunikation (Instant Digital Access Code Only)
- Edition : 1st, 2015
- Author(s) : Annika Schach; Cathrin Christoph
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Compliance in der Unternehmenskommunikation (Instant Digital Access Code Only)
- ISBN: 9783658094706
- SKU: 260408V
- Format: VitalSource eBook/PDF
- Instant Access!
Das Essential bietet eine umfassende Einführung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Maßnahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Darüber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein – inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas größtem Automobilmagazin.